Client: Red Frog Events

My Work: Event production. Copywriting. Social media writing. Vendor contract negotiation. Recruitment. Customer service.s / Firefly Music Festival
The Ask:
Build Firefly Music Festival’s content presence from the ground up and amplify the brand across digital channels.

The Work:
I led a team of interns in launching Firefly’s first blog, shaping the editorial strategy, voice, and content calendar. We covered exclusive Treehouse Sessions — intimate artist performances hosted at Red Frog’s Chicago HQ — creating original interviews, features, and social content to extend the festival’s storytelling year-round.

In addition to writing and editing across blog and social, I managed content workflows, coordinated with artists and internal stakeholders, and ensured all content aligned with the brand’s tone and fan-first ethos.

Result:
A scalable, editorially sound content foundation that expanded Firefly’s reach and deepened engagement well beyond festival weekend.