Role: Copywriter – Product & Digital | Content Manager
Client: TimberTech (AZEK Building Products)
Scope: Brand Strategy | Copywriting | Content Management | Product Naming
As the go-to writer and content strategist for TimberTech, I’ve touched nearly every part of the brand—from digital campaigns to product packaging. I concepted, wrote, and managed a wide range of content across print, digital, and retail, all while overseeing our trademark and product naming efforts.
Deliverables included: Catalogs, product guides, sell sheets, email campaigns, product naming, blog content, social copy, packaging, tradeshow materials, and more. I’ve also managed vendor relations and planned email nurture flows that drive engagement and conversions.
Whether launching a new decking line or refreshing a design guide, I brought strategy and storytelling together to support TimberTech’s mission: delivering beautiful, sustainable outdoor living.
AZEK Building Products
Print Ads
A few examples of ads run in national B2B publications to a B2B audience of distributors, dealers, and contractors.
Retail Channel
AZEK Building Products retail channel speaks directly to consumers. Below is a preview of the in-store displays that we rolled out nationwide.
Dealer Displays
The TimberTech B2B channel supports distributors, dealers, and contractors who in turn support homeowners, our B2C channel.
Overall, it’s B2B2C marketing.
Consumer Catalogs
B2C catalog of all available products laid out. Sent to homeowners who order samples and for contractors to leave behind after consultations. Available upon request.
Thought Leadership
Blogs, advertorials, thought leadership, narrative storytelling, I’ve done it all. Click the image to read the whole piece.
OTHER WORK
IIDA
Interior design conventions go hard.
PEAK6 Investments
A different kind of private equity firm.
Jenny Just
Self-made female billionaire and leader.
HENRŸIA
French skincare that’s naturally powerful.