Client: IIDA (International Interior Design Association)
Project: NeoCon Annual Conference & corresponding campaign
Role: Creative Concepting | Script Writing | Merchandise | Campaign Voice & Copywriting

At NeoCon — the commercial design world’s biggest stage — IIDA needed to stand out among 500+ brands and 50,000+ attendees. Inspired by a manifesto from their CEO, I concepted and wrote “Design Is Everywhere” — a bold, mobile campaign centered around a fully branded food truck and premium swag designed to spark conversation (and Instagram posts).

I led copy across all touchpoints: signage, clothing, web, collateral, and advertising — all wrapped in a confident, cheeky tone that matched the striking visual system.

The campaign boosted IIDA’s visibility and led to a longer-term role ensuring their rebrand was carried across recruitment, legal, and marketing materials.