Client: Fintech In Action
Role: Concepting | Creative Direction | Strategy | UX
Collateral: Nonprofit branding, website, and social media and content strategy

Fintech In Action was founded as a resource to accelerate progress for Black professionals and create a pipeline for Black students into fintech and ancillary industries. My in-house marketing team and I led the refresh of the non-profits entire branding, website, and social media presence. This was achieved with me as the head of marketing and creative director partnering closely with my senior graphic and lead website designer. I partnered with the stakeholder, product managers, copywriters, web developers, and presented to leadership in order to successfully accomplish this branding ask and website project.