Baird & Warner
Client: Baird & Warner
Scope: Copywriting | Social Media Management | Content Creation | Pitching
Project: Elevating a 165+ Year Legacy Through Strategic Storytelling
As the sole copywriter on a five-person design team within one of Chicago’s oldest and most respected real estate firms, I was the go-to content strategist for internal teams and 2,500+ independent agents. From executive communications to grassroots marketing materials, I delivered clear, compelling copy that honored Baird & Warner’s 165+ year legacy while pushing the brand forward.
I created cohesive, on-brand content across every touchpoint—weekly newsletters, press releases, agent marketing templates, brochures, postcards, email campaigns, bios, advertorials, blogs, and more. Whether I was crafting an agent’s bio or writing a CEO statement during a crisis, every word served to reinforce Baird & Warner’s brand promise: Real estate made easier.
On the social media front, I led content strategy, community management, and crisis communications for the company’s main channels, plus 29 satellite offices. I also managed internal communications via Facebook at Work, ensuring consistent voice and high engagement across platforms.
Project: $24K of Solid Good
Client: Baird & Warner’s Good Will Network
Role: Concepting | Storyboarding | Scripting | Production Coordination | Interviewing
To spotlight Baird & Warner’s deep-rooted commitment to community, I pitched and produced a heart-led video series: $24K of Solid Good. Each video captured the real-time surprise of nonprofits receiving $24K grants through the company’s annual public voting campaign—part of their $120K+ donation effort to fight homelessness in Chicagoland.
From scripting and storyboarding to hiring a videographer and scheduling shoots, I led creative and production efforts for six emotionally resonant videos that celebrated giving back and reinforced B&W’s 165+ year legacy as neighbors helping neighbors.
$24K of Solid Good
Winners Video
In 2017, Baird & Warner's Good Will Network donated $120,000 to five housing-related nonprofits in Chicagoland.
This video announces all five winning nonprofits by surprising them with the good news. Winners included:
+ Housing Opportunities for Women
+ Marklund
+ PADS of Elgin
+ Beds Plus Care
+ Turning Pointe Autism Foundation,
These were sent directly via email, posted on our blog, and promoted on social media to Baird & Warner's fans and followers.
Beds Plus Care
$24K of Solid Good Video
Beds Plus Care has been giving the homeless community of La Grange a safe place to sleep and find hot, homemade meals since 1988. They provide much needed professional and job counseling folks need to become self-sufficient. They'll put their $24,000 to good use by continuing to fight homelessness.
Videos were made for each winning nonprofit.
#National
Sunglasses
Day
Even the small holidays deserve to be celebrated.
Key Mortgage
When needed, I switched gears and wrote communications for Baird & Warner’s sister company, Key Mortgage. Some of my favorite pieces were the fliers and postcards promoting a free trip to Mexico if brokers met their sales volume and mortgage goals.
To the left is just one example.
OTHER WORK
IIDA
Interior design conventions go hard.
Jenny Just
Self-made female billionaire and leader.
Fintech In Action
Building a pipeline for Black talent in fintech.
TimberTech
Decking that goes against the grain.