Role: Creative Director and Head of Marketing
Client: Jenny Just, co-founder of PEAK6 Investments, LLC
Work: Branding. Strategy. Concepting. Creative Direction. UX.
Project: Brand building and website creation for Jenny Just – A self-made female billionaire.

Jenny Just is a powerhouse: a self-made billionaire, serial entrepreneur, and co-founder of PEAK6. But when she approached us, her goal wasn’t to amplify herself—it was to amplify a message. Jenny wanted to champion women+ empowerment through an unexpected but strategic lens: poker. From bluffing and capital allocation to negotiating under pressure, poker teaches the kind of sharp, high-stakes decision-making women+ need to lead in business and life.

Our challenge? Create a brand and digital presence that conveyed her impact without self-promotion—something authentic, aspirational, and accessible.

I led a multidisciplinary team of designers, developers, and a copywriter to craft a sleek, intuitive website that told Jenny’s story while staying true to her mission. We spotlighted her ventures, initiatives, and philosophies—balancing strength with humility, and strategy with soul.

The Results:

Since launch, JennyJust.com has driven a 21% increase in her social media following and a 26% boost in speaking engagements—proof that when you build a brand rooted in purpose, people pay attention.