PRIDE - An employee resource group inside of PEAK6 Investments, LLC
Role: Creative Director and Head of Marketing
Client: PRIDE ERG inside of PEAK6 Investments, LLC
My Work: Concepting. Strategy. Messaging. Creative Direction. Strategy.
Collateral: Social media graphics and internal thought leadership for the PRIDE ERG
The PEAK6 internal Pride Month campaign was developed with the idea that education is a powerful tool in fostering empathy and dismantling prejudice. As the Head of Marketing and Creative Director, I partnered with the Diversity, Equity & Inclusion Council and my marketing team in order to bring this campaign to thousands of employees.