Project: Website Launch for Boss Hair Group
Client: Boss Hair Group
Scope: Copywriting | Website Content | Wireframing | Team Bios

When Chicago entrepreneur John Blue launched Boss Hair Group—a high-end salon with bold creative energy—he needed a website that felt as edgy and elevated as the space itself. Inspired by the glam-rock brilliance of David Bowie and the pop-art punch of Andy Warhol, the site had to be more than functional; it had to express the brand.

I collaborated closely with John to craft voice, tone, and structure—leading content wireframing and writing every word of the site. From homepage messaging to stylist bios, each element was built to reflect the salon’s artistry, luxury, and fearless individuality.

The result? A digital experience as striking and sophisticated as the salon it represents.